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UTMCAP

Supported platforms

What it plugs into, and what it does not.

Every name below is a template that exists in the product today. The last section is the things that are not built — listed here rather than discovered after you have moved your campaigns over.

Built in today

25 traffic sources · 39 networks

  • Facebook / Meta Ads
  • Google Ads
  • TikTok Ads
  • Microsoft Ads (Bing)
  • Taboola
  • MGID
  • PropellerAds
  • Reddit Ads
  • Zeropark
  • Adsterra
  • RichAds
  • ExoClick
25 traffic sources

Paste one URL into the ad network.

Each of these has a template with that network’s own tokens already in it — the campaign id, the site id, the creative, the cost macro where the network provides one. You copy a finished URL rather than assembling one and finding out a week later that a placeholder never resolved.

39 affiliate networks

Conversions that arrive with the right names on them.

Every network calls the same three things something different. These have their parameters mapped already, so a postback lands as a conversion with a payout and a status rather than as a row of unnamed fields.

  • Everflow
  • TUNE (HasOffers)
  • CAKE
  • Affise
  • Trackier
  • Offer18
  • Scaleo
  • MaxBounty
  • ClickBank
  • Digistore24
  • BuyGoods
  • MaxWeb
  • GiddyUp
  • CrakRevenue
  • AdCombo
  • ClickDealer
  • Alfaleads
  • Leadbit
  • Everad
  • TerraLeads
  • MyLead
  • Mobidea
  • Mobipium
  • Zeydoo
  • Traffic Company
  • KMA.biz
  • Dr.Cash
  • GuruMedia
  • CPAlead
  • LosPollos
  • Monetizer
  • Zorka.Network
  • Cpamatica
  • Hotmart
  • Impact.com
  • Admitad
  • Awin
  • Rakuten Advertising
  • CJ Affiliate

Not on the list?

Pick the shape its parameters already use. These five cover most platforms, including ones that have never heard of us.

  • cid / payout / status

    The standard shape

  • aff_sub / amount / status

    TUNE and its descendants

  • subid / sum / status

    Common in CIS networks

  • clickid / revenue / event

    Event-named conversions

  • s1 / price / status

    Older CPA platforms

14 platforms with an API

API sync: cost and conversions, without a macro.

Postbacks are not worth a section — every network on this page takes one, and that is how cost and conversions have always moved. What is new is an authenticated API in both directions: spend read from the platform rather than trusted from a URL, and conversions returned to its optimiser rather than dropped at your side. Not every platform offers one, and the ones that do are here.

Working now

12 platforms · cost

Sign in to Google Ads or Microsoft Advertising, or paste a key from your own account, and spend starts arriving. Nothing to wait for and nobody to ask.

  • Google Ads
  • Microsoft Advertising
  • Taboola
  • Outbrain
  • MGID
  • PropellerAds
  • Adsterra
  • NewsBreak
  • TrafficJunky
  • Revcontent
  • ExoClick
  • Any reporting endpoint

Pending

2 platforms · waiting on approval

Built, with the Connect button in the app. Each of these has to approve our application before anyone can press it. That is ours to finish, not something you can hurry along.

  • Facebook / Meta Ads
  • TikTok Ads

Conversions, returned by API

4 platforms · conversions

Each conversion reaches the platform’s optimiser within seconds of the postback, matched on its own click id — gclid, msclkid, fbclid — with an hourly run retrying anything that failed.

  • Google Ads
  • Microsoft Ads (Bing)
  • Facebook / Meta Ads
  • TikTok Ads

Not built yet for YouTube Ads, Snapchat Ads, Pinterest Ads, LinkedIn Ads, Reddit Ads. They get conversions by postback where they take one; a Conversions API endpoint put in a postback field is refused rather than quietly dropped.

Not built yet

The list nobody else publishes.

If one of these is the thing you need, say so before you switch — what people ask for decides the order they get built in.

  • Cost sync for Meta and TikTok

    The connectors are built and the Connect button is in the app, but each platform has to approve our application first, and those approvals are in progress — conversions to Meta already work without it, through its Conversions API.

  • API keys limited to one area

    The API is live, documented with an OpenAPI file, and covered by a written promise: nothing in /v1/ is removed or changed in a way that breaks a script without 90 days’ notice. A key can be read-only, expire and be rotated. What is not built is a key limited to one campaign or to reports alone.

  • ClickBank order lookup

    The integration is written against ClickBank’s published specification but has not been run against a live account. The first customer to connect one will confirm it or give us the correction.

  • Zapier and Make apps

    Webhooks are live — a signed call to your own URL on a conversion, a broken or unsafe link, a paused campaign or a plan limit — and Zapier and Make can take them through their catch-a-webhook trigger. What is not built is a UTMCAP app inside either.

Need a network or a platform that is not here? Send us its documentation — that is how most of this page got written.

Point a domain at us and run a click through it.

The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.