Compared
UTMCAP or CPV Lab
CPV Lab sells two different things: a licence for software you install, and a cloud tracker called CPV One that meters events like everyone else. The comparison depends on which one you are looking at.
Their figures were read off their own pricing page on 2026-09-25. Prices change; if one below is out of date, tell us and it gets corrected.
What you are billed for
The two prices are not counting the same thing.
“Every plan includes unlimited campaigns and unlimited events tracked. No click limits. No overage fees.”
On the self-hosted licence nothing is metered, so the funnel shape is irrelevant and the cost is the licence plus your server. On their cloud product, CPV One, an event is “every visit / click / conversion” — the same three-events-a-sale arithmetic as the other hosted trackers.
Side by side
Both ladders, as each of us publishes them.
UTMCAP
- Free
- $0
- 100,000 clicks
- Starter
- $29
- 1M clicks
- Growth
- $59
- 3M clicks
- Pro
- $115
- 6M clicks
- Scale
- $159
- 10M clicks
CPV Lab
- Starter, self-hosted
- $57
- Unlimited events, 1 domain, 1 user
- Pro, self-hosted
- $97
- Unlimited events, 10 domains
- Expert, self-hosted
- $187
- Unlimited events, 50 domains, 5 users
- CPV One Starter, cloud
- $67
- 2M events
| UTMCAP | CPV Lab | |
|---|---|---|
| Entry price | $29 / month | $57 self-hosted, $67 cloud |
| A server to run | None | Yours for the licence — Linux, PHP, MySQL, ionCube |
| Event limit | 1M clicks on the entry plan | None self-hosted; 2M events on cloud |
| What one converting visitor costs | 1 click | Nothing self-hosted; 3 events on cloud |
| Redirect | Answered at the edge, in about 300 cities | Your server, or their cloud |
| Team members, entry plan | 2 | 1 |
| Perpetual licence | No | Yes — from $1,157 one-off for that major version |
| Free plan | 100,000 clicks a month | None — 14-day trial |
Our prices are monthly; annual billing is lower and is on the pricing page, along with the free plan.
Where CPV Lab is better
The reasons not to move.
Written first, because a comparison page that finds nothing good to say about the other product is not a comparison.
Buy it once and keep it
A one-off licence from $1,157 keeps that major version for good. Nobody else here offers that, and for a steady operation it eventually costs nothing.
Unmetered volume on the licence
No caps and no overage on the self-hosted product, whatever your traffic does. At high volume that is the cheapest shape there is.
Multivariate testing, and a long template list
Multivariate testing as a first-party product, and several hundred pre-filled traffic-source and network templates. Ours are 25 and 39 respectively, and our testing is A/B with visitor binding.
Self-hosted or cloud, from one vendor
If you want to start hosted and move to your own server later, they sell both ends of that. We are hosted only.
Where we are better
The reasons to.
No stack to keep alive
Their requirements are a Linux server, PHP 8.1 to 8.4, MySQL or MariaDB and an ionCube loader. Every one of those is a thing to patch, and none of them is tracking.
Half the price at the entry rung
$29 against $57 for the licence — before the server — or $67 for their cloud plan, which meters events the way we do not.
Answered at the edge
About 300 cities, and a median of 37 ms across the 25 countries we measure weekly. One PHP server answers quickly for the people near it.
Conversions back to the ad platforms
Google, Microsoft, Meta and TikTok get the sale within seconds, matched on their own click id.
The verdict, including when it is not us. Pick CPV Lab if you want to own the software outright and run it yourself, or you need multivariate testing. Pick us if you want the redirect answered near your visitor and nothing to maintain.
Questions
The ones that decide it.
What is not built here is listed on the platforms page rather than left out of this one.
Also compared
- What do I need to run CPV Lab?
- By their own list: a Linux server, PHP 8.1 to 8.4, MySQL 5.6.3 or MariaDB 10.0.12 or newer, an ionCube loader and at least 500 MB of disk. Plus whoever keeps that current.
- Is CPV One the same product?
- No. CPV One is their hosted version, and it meters events — “every visit / click / conversion” — from $67 a month for two million. The unlimited-events promise belongs to the self-hosted licence only.
- Is a perpetual licence cheaper in the end?
- If you stay on one major version, yes, eventually. Their one-off starts at $1,157, which is about three years of our $29 plan, and the server and your hours are on top.
Run one campaign through both.
A hundred thousand clicks a month and no card, which is enough to see whether the numbers agree with the ones you already have.