Track Adsterra with UTMCAP

Your tracking URL

This is the URL UTMCAP builds for a Adsterra campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.

https://track.example.com/spring-sale?sub1=##SUB_ID_SHORT(action)##&sub2=##PLACEMENT_ID##

What each macro records

Adsterra replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.

Macros from Adsterra’s own documentation.

How conversions get back to Adsterra

Postback URL comes from Tracking → Conversion Tracking in your Adsterra account: paste it with {clickid} replaced by {external_id}, and add &atpay={payout}. Real spend comes from the Integration tab with an API key.

In UTMCAP, {external_id} is Adsterra’s own click ID and {payout} is what the conversion paid — they are filled in when each conversion is sent.

Set it up in three steps

1. 1. Add Adsterra as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
2. 2. Create a campaign with that source, and copy its tracking URL.
3. 3. Paste it into Adsterra as the ad’s click or destination URL.

Every field of the traffic source form is explained in the traffic sources guide.