Pop & domain traffic source
Track PopAds with UTMCAP
PopAds is a pop & domain traffic source. Below are the macros UTMCAP fills in for it, the tracking URL it builds, and what happens to cost and conversions.
Your tracking URL
This is the URL UTMCAP builds for a PopAds campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.
https://track.example.com/spring-sale?sub1=[IMPRESSIONID]&sub2=[WEBSITEID]&sub3=[CATEGORYID]&sub4=[BID]&sub5=[ADBLOCK]&sub6=[LANG]&cost=[BID]What each macro records
PopAds replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.
| Field | What it records | PopAds macro |
|---|---|---|
| sub1 | Impression ID | [IMPRESSIONID] |
| sub2 | Website ID | [WEBSITEID] |
| sub3 | Category ID | [CATEGORYID] |
| sub4 | Bid | [BID] |
| sub5 | Adblock | [ADBLOCK] |
| sub6 | Language | [LANG] |
Worth knowing
Square brackets, no underscores. [IMPRESSIONID] is the one to send as your click id — PopAds has no separate click id token. Their token list is on the campaign form in your account.
Macros from PopAds’s own documentation.
How conversions get back to PopAds
Postback to serve.popads.net/cpixel.php with your account’s aid and [IMPRESSIONID]. PopAds keeps impression ids for 48 hours only — a conversion confirmed later than that cannot be matched.
In UTMCAP, {external_id} is PopAds’s own click ID and {payout} is what the conversion paid — they are filled in when each conversion is sent.
Set it up in three steps
- 1. Add PopAds as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
- 2. Create a campaign with that source, and copy its tracking URL.
- 3. Paste it into PopAds as the ad’s click or destination URL.
Every field of the traffic source form is explained in the traffic sources guide.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.