Compared
UTMCAP or Peerclick
Peerclick sells workspaces and an anti-fraud kit at a price that starts three times ours. The unit is the thing to look at first, because they define it plainly and it costs three events a sale.
Their figures were read off their own pricing page on 2026-09-25. Prices change; if one below is out of date, tell us and it gets corrected.
What you are billed for
The two prices are not counting the same thing.
“Every visit/click/conversion is defined as an event.”
A visitor who lands, clicks through and buys spends three events. Their million-event plan is therefore somewhere between 330,000 and a million real visitors, depending on your funnel. Ours is a million clicks whatever the funnel does afterwards.
Side by side
Both ladders, as each of us publishes them.
UTMCAP
- Free
- $0
- 100,000 clicks
- Starter
- $29
- 1M clicks
- Growth
- $59
- 3M clicks
- Pro
- $115
- 6M clicks
- Scale
- $159
- 10M clicks
Peerclick
- Starter
- $99
- 1M events
- Basic+
- $199
- 3M events
- Advanced
- $399
- 10M events
- Exclusive
- $849
- 30M events
| UTMCAP | Peerclick | |
|---|---|---|
| Entry price | $29 / month | $99 / month, $79 billed yearly |
| What one converting visitor costs | 1 click | 3 events |
| Overage | $0.02 / 1,000 on Starter | $0.10 / 1,000 on Starter |
| Tracking domains, entry plan | 10 | 3 with SSL |
| Team members, entry plan | 2 | None — additional users from the $399 plan |
| Click history, entry plan | 12 months | 3 months |
| Free plan or trial | 100,000 clicks a month, no card | 10,000 events, card required |
| Support response promised | Email, one business day on paid plans | 24 hours, 12 or 6 on the top plans |
Our prices are monthly; annual billing is lower and is on the pricing page, along with the free plan.
Where Peerclick is better
The reasons not to move.
Written first, because a comparison page that finds nothing good to say about the other product is not a comparison.
Workspaces, and a published response time
Three to twenty workspaces by plan for separating clients, and an answer time in the plan itself — 24 hours, or six on the top rung. We have one workspace per account and promise one business day.
An anti-fraud kit, and source code at the top
A named fraud product, and an enterprise tier offering the source code and deployment inside your own infrastructure. We are hosted only.
Deeper native integrations with some networks
Auto-rules and cost sync built for particular networks, plus a click API for raw per-visit export. Ours exports CSV and has a documented API, which is the same idea with less of it.
Where we are better
The reasons to.
The unit, and the overage
Three events a converting visitor against one click. Their overage is $0.10 per thousand events on the entry plan; ours is $0.02 per thousand clicks, and the clicks were fewer to begin with.
A third of the price, with people included
$29 against $99, and their entry plan has no additional users at all — a second person means the $399 plan.
Twelve months of history against three
Three months on their entry plan. A conversion that lands late, or a question about last quarter, needs the click to still exist.
A free plan you can actually test on
100,000 clicks a month, no card. Their trial is 10,000 events and requires a card first.
The verdict, including when it is not us. Pick Peerclick if you need workspaces per client, their fraud kit, or a contractual response time. Pick us if you want the same job done for a third of the price on a unit that does not charge three times for one sale.
Questions
The ones that decide it.
What is not built here is listed on the platforms page rather than left out of this one.
Also compared
- How many visitors fit in Peerclick’s million events?
- Between about 330,000 and a million, depending on your funnel: a visit, a lander click and a conversion are three separate events by their own definition.
- Is their free plan free?
- There is a trial of 10,000 events and it asks for a card first. Their free plan is available only through partner promotions. Ours is 100,000 clicks every month, with no card.
- Their pricing page lists different numbers in different places — which is right?
- It does, on retention, domains and seats. We used the figures from their comparison table, which two of the three blocks on the page agree with, and checked them on 25 September 2026.
Run one campaign through both.
A hundred thousand clicks a month and no card, which is enough to see whether the numbers agree with the ones you already have.