Compared
UTMCAP or Voluum
Voluum is the tracker most people in this industry can name, and it has been running longer than we have. It is also the most expensive way to answer a redirect, and the gap is wider than the two pricing pages make it look — because the two pages are not counting the same thing.
Their figures were read off their own pricing page on 2026-09-10. Prices change; if one below is out of date, tell us and it gets corrected.
What you are billed for
The two prices are not counting the same thing.
“The paid events are: impressions (10 impressions count as 1 billable event), visits, clicks, and conversions. Each event is equal, meaning that they use your pricing plan’s quota in the same way.”
So a visitor who lands on a page of yours, clicks through to the offer and converts has spent three of Voluum’s events and one of our clicks. On a funnel with a lander, a million visitors is a million clicks here and upwards of two million events there — before anybody buys anything.
Side by side
Both ladders, as each of us publishes them.
UTMCAP
- Free
- $0
- 10,000 clicks
- Starter
- $29
- 1M clicks
- Growth
- $59
- 3M clicks
- Pro
- $115
- 6M clicks
- Scale
- $159
- 10M clicks
Voluum
- Profit
- $119
- 1M events
- Scale
- $299
- 5M events
- Start-up
- $539
- 10M events
- Agency
- $799
- 25M events
| UTMCAP | Voluum | |
|---|---|---|
| Entry price | $29 / month | $119 / month |
| What that buys | 1,000,000 clicks | 1,000,000 events |
| What counts | The click the redirect answers | Visits, clicks, conversions; 10 impressions |
| Over the allowance | $0.03 / 1,000, down to $0.008 | $0.06 / 1,000, down to $0.03 |
| Tracking domains, entry plan | 10 | 3 with SSL, plus 1 dedicated |
| Tracking domains, from $59 | Unlimited | 5 with SSL on the $299 plan |
| Team members, entry plan | 3 | 1 additional user |
| Click history, entry plan | 12 months | 6 months |
| Where the redirect is answered | Cloudflare's edge | Their own hosted infrastructure |
| Public API | Not built yet | Yes |
Our prices are monthly; annual billing is lower and is on the pricing page, along with the fact that billing is not switched on yet.
Where Voluum is better
The reasons not to move.
Written first, because a comparison page that finds nothing good to say about the other product is not a comparison.
It has been proven at volume for years
Voluum has run more traffic than we have, for longer, and every network you might work with has heard of it. If the person signing off the decision needs a name they recognise, that is a real thing and we do not have it yet.
Anti-fraud as its own product
They sell a fraud-detection kit with its own scoring, reporting and rules. Ours is a tunable filter with the reason written in words — good at telling you why a click was dropped, not a substitute for a dedicated fraud product.
Automation and traffic distribution
Rules that pause a placement, redistribute traffic and act on their own. We have a spend ceiling per campaign and nothing that moves traffic for you.
A public API and a long integration list
Ours is not published yet, and our platform list is 22 traffic sources and 41 networks — long enough for most buyers, shorter than theirs. What we have is on the platforms page, including what is missing.
Where we are better
The reasons to.
A quarter of the price at the same rung
$29 against $119 for the first million, and the gap holds all the way up: $159 for ten million clicks against $539 for ten million events.
Clicks, not events
Their own documentation says a visit, a lander click and a conversion each spend one event. We count the click the redirect answers, once, whatever the funnel does afterwards.
Nobody is charged per seat
Three people on the $29 plan, ten on the $59 plan, unlimited from $115. Their entry plan includes one additional user. A shared login is how an audit trail stops meaning anything, and pricing people into one is how it happens.
Unlimited tracking domains from $59
Their $299 plan gives five with SSL. Certificates are issued for you here once the record resolves, on every plan.
The verdict, including when it is not us. Pick Voluum if you need the anti-fraud product, rules that act on traffic without you, or a name the other side of the table already trusts. Pick us if what you actually need is a fast redirect, honest numbers and a bill that is not four times larger for counting the same traffic three times.
Questions
The ones that decide it.
What is not built here is listed on the platforms page rather than left out of this one.
Also compared
- Is an event the same as a click?
- No. Voluum’s documentation says impressions (ten to an event), visits, clicks and conversions each spend one, and that every event is equal. We count the click the redirect answers. A visitor who lands, clicks through and converts is three events there and one click here.
- Can I move my campaigns across?
- The campaigns and flows have to be rebuilt — every tracker models them slightly differently — but the tokens do not. The traffic sources arrive with their macros already filled in, so the tracking URL you paste into the network is the same shape as the one you have now.
- What does not exist here that exists there?
- A public API, ad-platform automation rules, and a dedicated fraud product. Conversions returned to the ad platform by API are also not built. All of that is listed on the platforms page rather than left for you to find out later.
Run one campaign through both.
Ten thousand clicks a month and no card, which is enough to see whether the numbers agree with the ones you already have.