Compared
UTMCAP or Binom
Binom is the flat-fee answer: one licence, any volume, on a server you own and run. The comparison is not really about price per click — it is about whether you want to run a server.
Their figures were read off their own pricing page on 2026-09-25. Prices change; if one below is out of date, tell us and it gets corrected.
What you are billed for
The two prices are not counting the same thing.
“Are there any traffic limitations? No, you can buy a billion clicks and only pay the licensing fee for their processing.”
Nothing is metered, so no funnel shape costs more than another. What you pay for instead is the machine: their own sizing guide puts a server between about €9 and €215 a month depending on how many clicks a minute you push through it, and the hours to keep it patched are yours.
Side by side
Both ladders, as each of us publishes them.
UTMCAP
- Free
- $0
- 100,000 clicks
- Starter
- $29
- 1M clicks
- Growth
- $59
- 3M clicks
- Pro
- $115
- 6M clicks
- Scale
- $159
- 10M clicks
Binom
- Binom v2, self-hosted
- $149
- Any volume, your server
- Binom v2, billed yearly
- $104
- Same, paid a year ahead
- Binom Cloud
- $299
- Up to 2M clicks a day, their server
- Binom Protect
- $99
- Bot filtering add-on
| UTMCAP | Binom | |
|---|---|---|
| Entry price | $29 / month | $149 / month, $104 billed yearly |
| A server to run | None | Yours — Ubuntu, from about €9 to €215 a month |
| Click ceiling | 1M on the entry plan, 10M at $159 | None — whatever your server answers |
| Redirect | Answered at the edge, in about 300 cities | Answered by your server, wherever it is |
| Bot filtering | Included on every plan | $99 a month add-on (Binom Protect) |
| Data retention | 90 days free, 12 to 24 months on paid plans | Lifetime — it is your disk |
| Team members | 2 to 20 by plan | Unlimited |
| Updates and patching | Ours | Yours, in-panel |
Our prices are monthly; annual billing is lower and is on the pricing page, along with the free plan.
Where Binom is better
The reasons not to move.
Written first, because a comparison page that finds nothing good to say about the other product is not a comparison.
Flat cost, at any volume
At ten million clicks a month the licence is the same $149 it was at ten thousand. Past our $159 plan the maths starts favouring them, and if you are buying that much traffic you should run it.
Your data, for as long as you want it
It is your database on your disk, with no retention policy and nobody else holding a copy. For some buyers that alone decides it.
Unlimited users and domains on every licence
No seat maths, no domain counts. Ours are included but counted: two to twenty people and ten to five hundred domains, by plan.
Throughput that has been proven at scale
Their own figures run to tens of millions of clicks a day on one machine, and they publish the server sizes to match. That is a well-worn path.
Where we are better
The reasons to.
Nothing to run
No Ubuntu version to match, no server to size, nobody paged when a disk fills. Their own documentation lists the hosts to avoid, which tells you how much of this job is yours.
The redirect is answered near the visitor
Ours runs at Cloudflare’s edge in about 300 cities. Across the 25 countries we measure every week, half are answered within 37 ms. One server in one city cannot do that for a visitor on the other side of the world.
The real bill at a smaller size
$29 against $149 plus a server, before the $99 bot-filtering add-on. Below a few million clicks a month the licence costs more than the traffic is worth.
Bot filtering, backups and monitoring included
Filtering is on every plan, backups are taken and tested weekly for you, and a monitor outside our network watches the whole thing. Self-hosted, each of those is a job you own.
The verdict, including when it is not us. Pick Binom if you are past a few million clicks a month, you want your data on your own disk, and you are comfortable running a Linux server. Pick us if you would rather spend those hours buying traffic, or you are not yet at the volume where a flat licence pays for itself.
Questions
The ones that decide it.
What is not built here is listed on the platforms page rather than left out of this one.
Also compared
- Is a self-hosted tracker cheaper?
- Past a certain volume, yes. Their licence is $149 a month, or $104 paid yearly, plus a server from about €9 to €215 a month by their own sizing guide, plus your time. Ours is $29 for a million clicks and $159 for ten million, with nothing to run.
- Is a server nearer my traffic faster?
- Only for the part of the world it is near. A single machine in Frankfurt answers a visitor in Jakarta slowly, whatever it costs. Ours answers from the nearest of about 300 cities.
- Can I move from Binom to UTMCAP?
- Your campaigns have to be rebuilt, because the two do not share a format, but the links keep working if they are on your own domains. Send us a CSV export and we will tell you honestly whether the move is worth it.
Run one campaign through both.
A hundred thousand clicks a month and no card, which is enough to see whether the numbers agree with the ones you already have.