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UTMCAP

Pricing

Priced on clicks, because that is the thing that costs us anything.

Seats come with the plan rather than sold one at a time, domains cost nothing, and every plan gets the same edge redirect.

Every plan, per month

  • Free$0
  • Starter$29
  • GrowthBest choice$59
  • Pro$115
  • Scale$159

Annual is up to 17% less per month.

Starter

A buyer running paid traffic most days.

$29/ month

Billed monthly

1,000,000 clicks a month

  • Unlimited campaigns, flows and landers
  • Ten tracking domains, certificates issued for you
  • Per-signal control over bot detection
  • Conversion postbacks and affiliate network templates
  • Two team members, with roles and invitations
  • Ten integrations — traffic sources and affiliate networks
  • Conversion goals on your own properties
  • Every Copilot suggestion, applied in one click, with Undo
  • 6 months of click history
Start free

Growth

Best choice

A team where more than one person buys.

$59/ month

Billed monthly

3,000,000 clicks a month

  • Everything in Starter
  • 100 tracking domains
  • Five team members, with roles and invitations
  • Twenty integrations, across sources and networks
  • A cost model per campaign, with a spend ceiling
  • Your own paid geo database, with your own key, for your clicks
  • The REST API, with bearer keys
  • Link safety — unsafe-site and broken-link alerts
  • 100 questions a month to the Copilot’s built-in AI
  • 12 months of click history
Start free

Pro

Media buying as the main line of business.

$115/ month

Billed monthly

6,000,000 clicks a month

  • Everything in Growth
  • 250 tracking domains
  • Ten team members, with roles and invitations
  • Integrations with no cap on how many run at once
  • Per-user history and revocable sessions
  • 250 questions a month to the Copilot’s built-in AI
  • 12 months of click history
  • Priority email support
Start free

Scale

Traffic at a volume that decides the quarter.

$159/ month

Billed monthly

10,000,000 clicks a month

  • Everything in Pro
  • 500 tracking domains
  • Twenty team members
  • The lowest overage rate
  • 500 questions a month to the Copilot’s built-in AI
  • 18 months of click history
  • Priority support with a named contact
Start free

Free

$0/ month

No card to start.

100,000 clicks a month

Enough traffic to run real campaigns on, not just to try it.

  • Edge redirects, the same speed as every plan
  • Three tracking domains
  • Bot filtering on the default signals
  • The Copilot’s top three suggestions, to act on by hand
  • 90 days of click history
Start free

More than ten million clicks a month? Tell us what you are running.

Prices in USD. Annual plans are charged once for twelve months.

Plans compared, limit by limit
Compare plansFreeStarterGrowthProScale
Usage
Clicks100,000 / month1,000,000 / month3,000,000 / month6,000,000 / month10,000,000 / month
Over the allowance$0.02 / 1,000$0.02 / 1,000$0.015 / 1,000$0.01 / 1,000$0.008 / 1,000
Tracking
Campaigns, offers and landersUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Edge redirectsIncludedIncludedIncludedIncludedIncluded
Tracking domains310100250500
Certificates for your domainsIncludedIncludedIncludedIncludedIncluded
Bot filteringDefault signalsPer-signal controlPer-signal controlPer-signal controlPer-signal control
Conversion postbacksIncludedIncludedIncludedIncludedIncluded
Integration31020UnlimitedUnlimited
Team
Team members1251020
Invitations and rolesNot includedIncludedIncludedIncludedIncluded
Per-user history and sessionsNot includedNot includedNot includedIncludedIncluded
Measurement and data
Click history90 days6 months12 months12 months18 months
Conversion goalsNot includedIncludedIncludedIncludedIncluded
Cost model per campaignNot includedNot includedIncludedIncludedIncluded
Your own geo databaseNot includedNot includedIncludedIncludedIncluded
REST APINot includedNot includedIncludedIncludedIncluded
Link safetyNot includedNot includedIncludedIncludedIncluded
Copilot and support
CopilotTop 3 suggestionsOne-click apply100 AI questions / month250 AI questions / month500 AI questions / month
SupportDocs and emailEmail, one business dayEmail, one business dayPriority emailPriority, named contact

Comparing us with something

Their prices and, more to the point, what each of them counts as a billable event — quoted from their own documentation.

Questions

The ones that decide it.

Still have a question?

A person answers, not a bot.

Read the documentation →
What counts as a click?
A visitor arriving on one of your tracking links. One visitor is one click however many pages the funnel has — the hop from your lander to the offer is not a second one, and neither is a HEAD request from a network checking the link resolves. A request filtered as a bot does count: the deciding is the work, and it has been done by the time the verdict is known.
What happens when I go over?
You are told, and your links keep working. Refusing a click saves nobody anything: the ad network has already been paid for it, so the only thing lost by turning the redirect off is the visitor. The overage is settled on the next invoice.
Is there a card on the free plan?
No. Register, point a domain, run traffic. If you outgrow it, the plan screen tells you before the invoice does.
Can I move my data out?
Yes. Clicks, conversions and campaign configuration all export in full, in formats another tool can read, for as long as your account is open. The tracking links run on domains you own, so leaving does not mean rewriting the URLs in campaigns that are already live.
Does it get slower on the bigger plans?
No. The redirect is answered from Cloudflare on every plan, including the free one. Volume changes what you pay, not how the click path works.
Do you resell or aggregate my traffic data?
No. Each account is its own tenant, and nothing is pooled across customers or sold on.

Start on the free plan.

A hundred thousand clicks a month, no card, and the same redirect the paid plans get.