Social traffic source
Track Facebook / Meta Ads with UTMCAP
Meta’s URL parameters use double braces with a dot, like {{campaign.id}}, and Meta puts no cost on the click. UTMCAP sends each conversion back through Meta’s Conversions API, matched on fbclid, so its optimiser learns which clicks paid; the spend connector is built and waiting on Meta’s approval.
Your tracking URL
This is the URL UTMCAP builds for a Facebook / Meta Ads campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.
https://track.example.com/spring-sale?sub1={{campaign.id}}&sub2={{campaign.name}}&sub3={{adset.id}}&sub4={{adset.name}}&sub5={{ad.id}}&sub6={{ad.name}}&sub7={{placement}}&sub8={{site_source_name}}What each macro records
Facebook / Meta Ads replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.
| Field | What it records | Facebook / Meta Ads macro |
|---|---|---|
| sub1 | Campaign ID | {{campaign.id}} |
| sub2 | Campaign Name | {{campaign.name}} |
| sub3 | Adset ID | {{adset.id}} |
| sub4 | Adset Name | {{adset.name}} |
| sub5 | Ad ID | {{ad.id}} |
| sub6 | Ad Name | {{ad.name}} |
| sub7 | Placement | {{placement}} |
| sub8 | Site Source Name | {{site_source_name}} |
| sub10 | Meta click ID (fbclid) | added by Facebook / Meta Ads itself |
Worth knowing
Double-brace macros with a dot. Meta passes no cost macro.
Macros from Facebook / Meta Ads’s own documentation.
How conversions get back to Facebook / Meta Ads
Spend lives in the Marketing API. Conversions go back through the Conversions API, which wants hashed user data and an access token — a postback URL will not do it.
Set it up in three steps
- 1. Add Facebook / Meta Ads as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
- 2. Create a campaign with that source, and copy its tracking URL.
- 3. Paste it into Facebook / Meta Ads as the ad’s click or destination URL.
Every field of the traffic source form is explained in the traffic sources guide.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.