Social traffic source
Track Pinterest Ads with UTMCAP
Pinterest Ads is a social traffic source. Below are the macros UTMCAP fills in for it, the tracking URL it builds, and what happens to cost and conversions.
Your tracking URL
This is the URL UTMCAP builds for a Pinterest Ads campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.
https://track.example.com/spring-sale?sub1={campaignid}&sub2={campaign_name}&sub3={adgroupid}&sub4={ad_group_name}&sub5={adid}&sub6={creative_id}&sub7={device}&sub8={product_id}What each macro records
Pinterest Ads replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.
| Field | What it records | Pinterest Ads macro |
|---|---|---|
| sub1 | Campaign ID | {campaignid} |
| sub2 | Campaign Name | {campaign_name} |
| sub3 | Ad Group ID | {adgroupid} |
| sub4 | Ad Group Name | {ad_group_name} |
| sub5 | Promoted Pin ID | {adid} |
| sub6 | Creative ID | {creative_id} |
| sub7 | Device | {device} |
| sub8 | Product ID | {product_id} |
Worth knowing
Single braces, no underscores in the id names. {keyword} is not supported on tracking links at all.
Macros from Pinterest Ads’s own documentation.
How conversions get back to Pinterest Ads
Pinterest appends epik itself. Conversions go back through their Conversions API.
Set it up in three steps
- 1. Add Pinterest Ads as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
- 2. Create a campaign with that source, and copy its tracking URL.
- 3. Paste it into Pinterest Ads as the ad’s click or destination URL.
Every field of the traffic source form is explained in the traffic sources guide.
Point a domain at us and run a click through it.
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