For affiliates
Every network pays differently. Your reports should not.
You are buying from one place and getting paid by another, and the two disagree about what happened. A tracker is the third party that decides which of them is right.
Where the money goes missing
You have met all three of these.
The network says one thing, the source says another
Conversions arrive hours or days late, some get rejected afterwards, and the ad platform has already optimised on the wrong number.
You pay for traffic you cannot see
A zone sends a thousand clicks and no conversions and it takes three days of staring at reports to find it.
Tracking costs go up as you scale
Most trackers bill an event for the ad click, another for the lander click and another for the conversion, so the same visitor is charged for three times.
What UTMCAP does about it
Six things that do the work.
39 networks with their postbacks already mapped
Parameters, statuses and the shared secret, per network. A conversion finds its click even when it arrives days later, and a status revision updates it rather than duplicating it.
25 sources with their tokens already filled in
The tracking URL comes out with that network’s own macros in it, ready to paste, including the click id each one appends for itself.
Bot filtering with the reason kept, in words
Twenty-one signals, a threshold you set, and every filtered click keeping why it was filtered — which is what you send a network when you dispute an invoice.
Find the zone in one report
Group by zone inside country inside campaign, five levels if you need them, and forty fields to choose from at every level.
Rotate offers and landers safely
Weighted split tests where a visitor who reloads stays on the same arm, daily conversion caps per offer, and rules for geo, device, ISP or connection type.
Conversions back to the platform
Google Ads, Microsoft, Meta and TikTok get the conversion within seconds, matched on their own click id, so the optimiser learns from what actually paid.
What it costs
One visitor is one click
A funnel with a lander costs the same here as one without. Most trackers charge a second event for the lander click and a third for the conversion. Free for 100,000 clicks a month, then $29 for a million.
- Do you count a lander click as a second click?
- No. The click we bill is the one the redirect answers. A lander click and a conversion postback cost nothing, on any plan.
- What happens when a conversion is rejected later?
- The status changes on the conversion that already exists rather than adding a second one, so approved, pending and rejected stay separate in every report and only approved counts as revenue.
- Do filtered bots count against my plan?
- Yes, because deciding a click is a bot is the work. They are excluded from your cost and revenue figures, so they cannot flatter or ruin a campaign’s numbers.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.