Compared
UTMCAP or RedTrack
RedTrack is the closest of the three to what we are building, and the one we get compared with most. It is also the one where the honest answer is not simply "we are cheaper" — they have shipped things we have not.
Their figures were read off their own pricing page on 2026-09-25. Prices change; if one below is out of date, tell us and it gets corrected.
UTMCAP
$29
Starter · 1M clicks
RedTrack
$79
Builder · 2M events
Entry plans per month, from each pricing page.
What you are billed for
The two prices are not counting the same thing.
“In RedTrack events are qualified as conversions, clicks, and lp clicks.”
A lander click — the hop from your page to the offer — is its own event there. Here it is the same click, already paid for at the top of the funnel. Their entry plan is 2M events against our 1M clicks, which on a funnel with a lander is roughly the same amount of traffic for $79 against $29.
Side by side
Both ladders, as each of us publishes them.
UTMCAP
- Free
- $0
- 100,000 clicks
- Starter
- $29
- 1M clicks
- Growth
- $59
- 3M clicks
- Pro
- $115
- 6M clicks
- Scale
- $159
- 10M clicks
RedTrack
- Builder
- $79
- 2M events
- Solo
- $169
- 5M events
- Team
- $399
- 20M events
- Enterprise
- $999
- 75M events
| UTMCAP | RedTrack | |
|---|---|---|
| Entry price | $29 / month | $79 / month, $69 billed yearly |
| What that buys | 1,000,000 clicks | 2,000,000 events |
| What counts | The click the redirect answers | Conversions, clicks and lander clicks |
| Over the allowance | $0.02 / 1,000, down to $0.008 | $0.04 / 1,000, down to $0.025 |
| Tracking domains, entry plan | 10 | 5 with SSL |
| Tracking domains, from $59 | 100, up to 500 at $159 | 50 on the $399 plan |
| Team members, entry plan | 2 | 1 |
| Click history, entry plan | 6 months | 12 months |
| Ad spend sync | 12 platforms, 2 more on the way | Every 6 hours on the entry plan, 30 minutes higher up |
| Conversions back to the ad platform | Google, Microsoft and Meta — not TikTok yet | Yes |
Our prices are monthly; annual billing is lower and is on the pricing page, along with the free plan.
Where RedTrack is better
The reasons not to move.
Written first, because a comparison page that finds nothing good to say about the other product is not a comparison.
Conversions back to TikTok
They return conversions to Meta, TikTok and Google by API. So do we — Google Ads, Microsoft Advertising, Meta and TikTok, within seconds, matched on each platform’s own click id. Theirs reaches more of the smaller platforms; ours covers the four that most buyers spend on.
Spend sync on a schedule, across more platforms
Ad-level cost every six hours on their entry plan and every thirty minutes higher up. Ours syncs twelve platforms, with two more waiting on the platform’s own approval, and the schedule is not a plan feature.
An e-commerce side we do not have
Shopify and DTC stores, multi-currency, revenue by store. We are built for a media buyer sending paid traffic to an offer, and nothing about the product pretends otherwise.
Two million events on the entry plan
More headroom than our million clicks in raw quantity, even if the units are not the same. If your funnel has no lander, their entry plan holds twice as much traffic as ours for a bit over twice the price.
Where we are better
The reasons to.
Less than half the entry price
$29 against $79 to start. The rungs above do not line up — their 5M events against our 3M clicks are not the same unit — but the overage is cheaper here at every level, and no plan of ours charges for a seat.
A lander click is not a second event
Their help centre counts conversions, clicks and lp clicks. Ours counts the click the redirect answers, once. Two-step funnels are where that difference stops being academic.
More than one person on the cheapest paid plan
Their two cheapest plans include one user. Ours includes two at $29 and five at $59, with roles, invitations and revocable sessions, and the seats come with the plan rather than being sold one at a time.
Bot filtering with the reason in words
A dial you set, per signal, and a filtered click that tells you which signal caught it — datacentre range, headless browser, crawler impersonation, TLS fingerprint — instead of a number you have to trust.
The verdict, including when it is not us. Pick RedTrack if you are running a store rather than an offer, or you need conversions returned to one of the smaller ad platforms. Pick us if you are buying paid traffic to an offer and would rather not pay twice for the same visitor.
Questions
The ones that decide it.
What is not built here is listed on the platforms page rather than left out of this one.
Also compared
- Why is their entry plan bigger than yours?
- Because it is counting differently. 2M events against 1M clicks looks like twice as much, and on a funnel with no lander it roughly is. Add a lander and each visitor spends two of their events, so the same traffic fits in both — at $79 there and $29 here.
- Do you send conversions back to the ad platform?
- Yes, to Google Ads, Microsoft Advertising, Meta and TikTok: each conversion is sent within seconds of the postback, matched on the platform’s own click id, and retried hourly if it fails.
- Is the redirect faster?
- Ours is answered at Cloudflare’s edge rather than from a region: across the 45 countries we measure weekly, half are answered within 57 ms. We have not measured theirs, so we are not going to claim a comparison we did not run.
Run one campaign through both.
A hundred thousand clicks a month and no card, which is enough to see whether the numbers agree with the ones you already have.