Compared
UTMCAP or ClickFlare
ClickFlare is the most feature-dense tracker on this list, and the most expensive way to count the same visitor. Both of those are worth understanding before you choose.
Their figures were read off their own pricing page on 2026-09-25. Prices change; if one below is out of date, tell us and it gets corrected.
What you are billed for
The two prices are not counting the same thing.
“ClickFlare counts the following as paid events: Visits · Clicks · Conversions · Postbacks. Each of these events depletes your plan’s quota equally, regardless of event type.”
A visitor who lands, clicks through your lander and buys spends four of their events: the visit, the lander click, the conversion, and the postback that tells Meta about it. Telling the ad platform about your own sale is billable there. Here the same visitor is one click, and the conversion and the send-back cost nothing.
Side by side
Both ladders, as each of us publishes them.
UTMCAP
- Free
- $0
- 100,000 clicks
- Starter
- $29
- 1M clicks
- Growth
- $59
- 3M clicks
- Pro
- $115
- 6M clicks
- Scale
- $159
- 10M clicks
ClickFlare
- Starter
- $89
- 1M events
- Pro
- $219
- 5M events
- Master
- $429
- 20M events
- Agency
- $699
- 50M events
| UTMCAP | ClickFlare | |
|---|---|---|
| Entry price | $29 / month | $89 / month, $69 billed yearly |
| What one converting visitor costs | 1 click | 4 events |
| Overage | $0.02 / 1,000 on Starter | $0.04 / 1,000 on Starter |
| Tracking domains, entry plan | 10 | 3 with SSL |
| Team members, entry plan | 2 | 1 — no additional users |
| Click history, entry plan | 12 months | 6 months |
| Faster cost sync | Included, every 3 hours | From $150 a month as an add-on |
| Free plan | 100,000 clicks a month | None — 14-day trial |
Our prices are monthly; annual billing is lower and is on the pricing page, along with the free plan.
Where ClickFlare is better
The reasons not to move.
Written first, because a comparison page that finds nothing good to say about the other product is not a comparison.
Far more integrations, and a tag manager
They publish 250-plus integrations across ad platforms, shops, CRMs and BI tools, plus a built-in tag manager. Our list is 25 traffic sources and 39 affiliate networks, and there is no tag manager.
Conversion APIs to more platforms
Facebook, Google, Bing, TikTok, Snapchat, Reddit and Pinterest. We return conversions to the first four, and the smaller ones are not built.
Workspaces, roles and white labelling
Separate workspaces per client and white labelling on the bigger plans. We have roles and seats, but one workspace per account and no white labelling.
Search arbitrage, and a longer published record
Native feeds for RSOC providers, and published figures: 99.99% uptime since 2021, under 50 ms redirects. We are new, and we publish what we have measured instead.
Where we are better
The reasons to.
They bill you for telling Meta about your own sale
The outbound postback is a paid event there. It is the part of the bill nobody notices until the invoice, and it is the one most closely tied to doing tracking properly.
Three times the price, before the unit
$89 against $29 at the entry rung. Then their million events is roughly 250,000 to 500,000 real visitors through a lander funnel, against our million clicks.
Cost sync at no extra charge
Ours pulls spend every three hours on every plan. Theirs sells a faster sync as an add-on from $150 a month, rising to $1,500 for the quickest tier.
A free plan, and a longer memory
100,000 clicks a month with no card and no clock, against a 14-day trial. Twelve months of history on our entry plan, against six.
The verdict, including when it is not us. Pick ClickFlare if you need the integration list, a tag manager, workspaces per client, or conversion APIs to the smaller platforms. Pick us if you are buying traffic to offers and would rather not pay four times for one visitor.
Questions
The ones that decide it.
What is not built here is listed on the platforms page rather than left out of this one.
Also compared
- Does ClickFlare really charge for postbacks?
- Their documentation lists visits, clicks, conversions and postbacks as paid events, each depleting the quota equally. So the send-back to the ad platform is billable. Ours is not billable, on any plan.
- How many real visitors is a million ClickFlare events?
- Through a lander, roughly 250,000 to 500,000, depending on how many convert and how many postbacks fire. Through a direct link to the offer with no lander, closer to 500,000.
- What do they have that you do not?
- A much longer integration list, a tag manager, client workspaces, white labelling, conversion APIs to Snapchat, Reddit and Pinterest, and years of published uptime. All of that is real, and on the features page we say which of it we are not building.
Run one campaign through both.
A hundred thousand clicks a month and no card, which is enough to see whether the numbers agree with the ones you already have.