Track ExoClick with UTMCAP

Your tracking URL

This is the URL UTMCAP builds for a ExoClick campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.

https://track.example.com/spring-sale?sub1={conversions_tracking}&sub2={campaign_id}&sub3={zone_id}&sub4={site_id}&sub5={sub}&sub6={actual_cost}&sub7={format}&sub8={variation_id}&sub9={country}&sub10={category_id}&cost={actual_cost}

What each macro records

ExoClick replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.

Macros from ExoClick’s own documentation.

How conversions get back to ExoClick

Create a Conversion Goal in ExoClick, choose Conversion Tracking API – S2S, and it gives you a postback carrying that goal id.

In UTMCAP, {external_id} is ExoClick’s own click ID and {payout} is what the conversion paid — they are filled in when each conversion is sent.

Set it up in three steps

1. 1. Add ExoClick as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
2. 2. Create a campaign with that source, and copy its tracking URL.
3. 3. Paste it into ExoClick as the ad’s click or destination URL.

Every field of the traffic source form is explained in the traffic sources guide.