Affiliate network
Rakuten Advertising postback setup
What Rakuten Advertising sends back when a sale is approved, which field carries your click id, and how UTMCAP joins the two.
- 01
Send the click id out with your offer link
Rakuten Advertising carries it in
u1. Put the token on the offer URL and every conversion can be traced back to the click that paid for it.https://their-offer.com/?u1={utmcap_id} - 02
Paste the postback into Rakuten Advertising
UTMCAP builds this for you on your own tracking domain — the example below uses a placeholder. Rakuten Advertising fills in the braces when it calls it.
https://track.example.com/postback?cid={click_id}&payout={payout}
What each field carries
| Field | Rakuten Advertising calls it | And fills it with |
|---|---|---|
| Click id | cid | not published |
| Payout | payout | not published |
Worth knowing: u1 holds 72 characters. Conversions are read from their reporting API rather than pushed to a postback.
Taken from what Rakuten Advertising publishes; the rest it keeps inside your account — source. We do not cite other trackers’ help pages, because a rival’s integration note says what their template does, which is not the same as what Rakuten Advertising sends.
Questions
About Rakuten Advertising and tracking.
- How do I set up a Rakuten Advertising postback?
- Paste the postback URL from your UTMCAP campaign into Rakuten Advertising, on your own tracking domain rather than the example one, and send the click id out in the u1 field on your offer link. The parameters are filled in for you; the table above shows what each one carries.
- Does UTMCAP already know Rakuten Advertising?
- Partly. Rakuten Advertising is in the catalogue, and the parts it publishes are filled in. The rest it keeps inside your own account — read them there once and save them as your template.
- What happens if a conversion arrives days later?
- It still finds its click. The postback carries the click id, so a sale approved a week after the click attaches to that click and is dated when it happened. A status change updates the same conversion rather than adding a second one.
- What does this cost?
- Conversions and postbacks are never billable here — only the click the redirect answered. Free for 100,000 clicks a month, then $29 for a million.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.