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UTMCAP

Affiliate network

CrakRevenue postback setup

What CrakRevenue sends back when a sale is approved, which field carries your click id, and how UTMCAP joins the two.

  1. 01

    Send the click id out with your offer link

    CrakRevenue carries it in aff_sub. Put the token on the offer URL and every conversion can be traced back to the click that paid for it.

    https://their-offer.com/?aff_sub={utmcap_id}
  2. 02

    Paste the postback into CrakRevenue

    UTMCAP builds this for you on your own tracking domain — the example below uses a placeholder. CrakRevenue fills in the braces when it calls it.

    https://track.example.com/postback?cid={aff_sub}&payout={payout}&transaction_id={conversion_id}

What each field carries

FieldCrakRevenue calls itAnd fills it with
Click idcid{aff_sub}
Payoutpayout{payout}
Their conversion idtransaction_idnot published

Worth knowing: Put your click id in Sub ID 1 when you customise the offer link — it returns as {aff_sub}. A global postback has to be switched on by your affiliate manager; without it you set the postback per offer.

Taken from CrakRevenue's own documentation — source. We do not cite other trackers’ help pages, because a rival’s integration note says what their template does, which is not the same as what CrakRevenue sends.

Questions

About CrakRevenue and tracking.

How do I set up a CrakRevenue postback?
Paste the postback URL from your UTMCAP campaign into CrakRevenue, on your own tracking domain rather than the example one, and send the click id out in the aff_sub field on your offer link. The parameters are filled in for you; the table above shows what each one carries.
Does UTMCAP already know CrakRevenue?
Yes. CrakRevenue is in the catalogue with its parameters and macros taken from its own documentation, so the postback works without you mapping anything by hand.
What happens if a conversion arrives days later?
It still finds its click. The postback carries the click id, so a sale approved a week after the click attaches to that click and is dated when it happened. A status change updates the same conversion rather than adding a second one.
Do conversions count against my plan?
Conversions and postbacks are never billable here — only the click the redirect answered. Free for 100,000 clicks a month, then $29 for a million.

Point a domain at us and run a click through it.

The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.