Affiliate network
Traffic Company postback setup
What Traffic Company sends back when a sale is approved, which field carries your click id, and how UTMCAP joins the two.
- 01
Send the click id out with your offer link
Traffic Company carries it in
click_id. Put the token on the offer URL and every conversion can be traced back to the click that paid for it.https://their-offer.com/?click_id={utmcap_id} - 02
Paste the postback into Traffic Company
UTMCAP builds this for you on your own tracking domain — the example below uses a placeholder. Traffic Company fills in the braces when it calls it.
https://track.example.com/postback?cid={click_id}&payout={payout}
What each field carries
| Field | Traffic Company calls it | And fills it with |
|---|---|---|
| Click id | cid | {click_id} |
| Payout | payout | not published |
Worth knowing: Their public guide names {click_id} and {cookie_id} and leaves the rest to the technical documentation in your account — the reward variable among them. Confirm it there before relying on the payout.
Taken from what Traffic Company publishes; the rest it keeps inside your account — source. We do not cite other trackers’ help pages, because a rival’s integration note says what their template does, which is not the same as what Traffic Company sends.
Questions
About Traffic Company and tracking.
- How do I set up a Traffic Company postback?
- Paste the postback URL from your UTMCAP campaign into Traffic Company, on your own tracking domain rather than the example one, and send the click id out in the click_id field on your offer link. The parameters are filled in for you; the table above shows what each one carries.
- Does UTMCAP already know Traffic Company?
- Partly. Traffic Company is in the catalogue, and the parts it publishes are filled in. The rest it keeps inside your own account — read them there once and save them as your template.
- What happens if a conversion arrives days later?
- It still finds its click. The postback carries the click id, so a sale approved a week after the click attaches to that click and is dated when it happened. A status change updates the same conversion rather than adding a second one.
- Do conversions count against my plan?
- Conversions and postbacks are never billable here — only the click the redirect answered. Free for 100,000 clicks a month, then $29 for a million.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.