Track NewsBreak with UTMCAP

Your tracking URL

This is the URL UTMCAP builds for a NewsBreak campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.

https://track.example.com/spring-sale?sub1=__CALLBACK_PARAM__&sub2=__CAMPAIGN_ID__&sub3=__FLIGHT_ID__&sub4=__CREATIVE_ID__

What each macro records

NewsBreak replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.

Macros from NewsBreak’s own documentation.

How conversions get back to NewsBreak

Postback to business.newsbreak.com/tracking/attribute?callback={external_id}&event_type=complete_payment&nb_value={payout}, with the event type you set up in NewsBreak. Real spend comes from the Integration tab with an API access token.

In UTMCAP, {external_id} is NewsBreak’s own click ID and {payout} is what the conversion paid — they are filled in when each conversion is sent.

Set it up in three steps

1. 1. Add NewsBreak as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
2. 2. Create a campaign with that source, and copy its tracking URL.
3. 3. Paste it into NewsBreak as the ad’s click or destination URL.

Every field of the traffic source form is explained in the traffic sources guide.