Native traffic source
Track Revcontent with UTMCAP
Revcontent is a native traffic source. Below are the macros UTMCAP fills in for it, the tracking URL it builds, and what happens to cost and conversions.
Your tracking URL
This is the URL UTMCAP builds for a Revcontent campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.
https://track.example.com/spring-sale?sub1={boost_id}&sub2={widget_id}&sub3={content_id}&sub4={content_headline}&sub5={adv_targets}What each macro records
Revcontent replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.
| Field | What it records | Revcontent macro |
|---|---|---|
| sub1 | Boost (Campaign) ID | {boost_id} |
| sub2 | Widget ID | {widget_id} |
| sub3 | Content ID | {content_id} |
| sub4 | Headline | {content_headline} |
| sub5 | Traffic Type | {adv_targets} |
| sub10 | Click ID (rc_uuid) | added by Revcontent itself |
Worth knowing
A campaign is a boost here, so the campaign macro is {boost_id}. Revcontent documents no click id macro.
Macros from Revcontent’s own documentation.
How conversions get back to Revcontent
Revcontent appends rc_uuid itself. Postback to trends.revcontent.com/api/v1/conversion.php, which needs your API key in the URL.
In UTMCAP, {external_id} is Revcontent’s own click ID and {payout} is what the conversion paid — they are filled in when each conversion is sent.
Set it up in three steps
- 1. Add Revcontent as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
- 2. Create a campaign with that source, and copy its tracking URL.
- 3. Paste it into Revcontent as the ad’s click or destination URL.
Every field of the traffic source form is explained in the traffic sources guide.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.