Tracking platform
CAKE postback setup
What CAKE sends back when a sale is approved, which field carries your click id, and how UTMCAP joins the two.
- 01
Send the click id out with your offer link
CAKE carries it in
s2. Put the token on the offer URL and every conversion can be traced back to the click that paid for it.https://their-offer.com/?s2={utmcap_id} - 02
Paste the postback into CAKE
UTMCAP builds this for you on your own tracking domain — the example below uses a placeholder. CAKE fills in the braces when it calls it.
https://track.example.com/postback?s2=#s2#&price=#price#&leadid=#leadid#
What each field carries
| Field | CAKE calls it | And fills it with |
|---|---|---|
| Click id | s2 | #s2# |
| Payout | price | #price# |
| Their conversion id | leadid | #leadid# |
Worth knowing: Hash-delimited macros, not braces. CAKE names s2 as the slot for a publisher click id; s1 caps at 50 characters and s2–s5 at 100.
Taken from CAKE's own documentation — source. We do not cite other trackers’ help pages, because a rival’s integration note says what their template does, which is not the same as what CAKE sends.
Questions
About CAKE and tracking.
- How do I set up a CAKE postback?
- Paste the postback URL from your UTMCAP campaign into CAKE, on your own tracking domain rather than the example one, and send the click id out in the s2 field on your offer link. The parameters are filled in for you; the table above shows what each one carries.
- Does UTMCAP already know CAKE?
- Yes. CAKE is in the catalogue with its parameters and macros taken from its own documentation, so the postback works without you mapping anything by hand.
- What happens if a conversion arrives days later?
- It still finds its click. The postback carries the click id, so a sale approved a week after the click attaches to that click and is dated when it happened. A status change updates the same conversion rather than adding a second one.
- Do conversions count against my plan?
- Conversions and postbacks are never billable here — only the click the redirect answered. Free for 100,000 clicks a month, then $29 for a million.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.