Tracking platform
Offer18 postback setup
What Offer18 sends back when a sale is approved, which field carries your click id, and how UTMCAP joins the two.
- 01
Send the click id out with your offer link
Offer18 has not published which field it keeps for you, so check inside your account and use whichever sub field it offers.
https://their-offer.com/?subid={utmcap_id} - 02
Paste the postback into Offer18
UTMCAP builds this for you on your own tracking domain — the example below uses a placeholder. Offer18 fills in the braces when it calls it.
https://track.example.com/postback?cid={aff_click_id}&payout={payout}
What each field carries
| Field | Offer18 calls it | And fills it with |
|---|---|---|
| Click id | cid | {aff_click_id} |
| Payout | payout | {payout} |
Worth knowing: Ask your manager which slot to send your click id in — Offer18 documents aff_sub1 to aff_sub5 and does not name a default. The postback returns it as {aff_click_id}.
Taken from what Offer18 publishes; the rest it keeps inside your account — source. We do not cite other trackers’ help pages, because a rival’s integration note says what their template does, which is not the same as what Offer18 sends.
Questions
About Offer18 and tracking.
- How do I set up a Offer18 postback?
- Paste the postback URL from your UTMCAP campaign into Offer18, on your own tracking domain rather than the example one, and send the click id out in the sub field on your offer link. The parameters are filled in for you; the table above shows what each one carries.
- Does UTMCAP already know Offer18?
- Partly. Offer18 is in the catalogue, and the parts it publishes are filled in. The rest it keeps inside your own account — read them there once and save them as your template.
- What happens if a conversion arrives days later?
- It still finds its click. The postback carries the click id, so a sale approved a week after the click attaches to that click and is dated when it happened. A status change updates the same conversion rather than adding a second one.
- Do conversions count against my plan?
- Conversions and postbacks are never billable here — only the click the redirect answered. Free for 100,000 clicks a month, then $29 for a million.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.