Push traffic source
Track Push.House with UTMCAP
Push.House is a push traffic source. Below are the macros UTMCAP fills in for it, the tracking URL it builds, and what happens to cost and conversions.
Your tracking URL
This is the URL UTMCAP builds for a Push.House campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.
https://track.example.com/spring-sale?camp={camp}&site={site}&feed={feed}&pdpid={pdpid}&src_country={country}&src_city={city}&src_os={os}&src_browser={browser}&format={format}&lang={lang}&cost={price}&src_clid={click_id}What each macro records
Push.House replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.
| Field | What it records | Push.House macro |
|---|---|---|
| sub1 | Campaign ID | {camp} |
| sub2 | Site ID | {site} |
| sub3 | Feed | {feed} |
| sub4 | Subscription ID | {pdpid} |
| sub5 | Country | {country} |
| sub6 | City | {city} |
| sub7 | OS | {os} |
| sub8 | Browser | {browser} |
| sub9 | Ad Format | {format} |
| sub10 | Browser Language | {lang} |
Worth knowing
Single braces, lowercase, and the names are short: {camp} is the campaign and {site} is the zone. Careful with case — in the creative text Push.House wants {CITY} and {COUNTRY} in capitals, but in the target URL every token is lowercase.
Macros from Push.House’s own documentation.
How conversions get back to Push.House
Postback URL comes from the Tracking tab of your Push.House account, which has ready-made tracker templates; it is keyed on {click_id}.
In UTMCAP, {external_id} is Push.House’s own click ID and {payout} is what the conversion paid — they are filled in when each conversion is sent.
Set it up in three steps
- 1. Add Push.House as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
- 2. Create a campaign with that source, and copy its tracking URL.
- 3. Paste it into Push.House as the ad’s click or destination URL.
Every field of the traffic source form is explained in the traffic sources guide.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.