Push traffic source
Track Mondiad with UTMCAP
Mondiad is a push traffic source. Below are the macros UTMCAP fills in for it, the tracking URL it builds, and what happens to cost and conversions.
Your tracking URL
This is the URL UTMCAP builds for a Mondiad campaign. Yours has your own tracking domain and campaign in place of the example — copy it from the campaign, not from here.
https://track.example.com/spring-sale?campaignid=[campaignid]&zoneid=[zoneid]&subid=[subid]&creativeid=[creativeid]&src_country=[country]&src_os=[os]&src_browser=[browser]&adformat=[adformat]&subscriptionage=[subscriptionage]&connectiontype=[connectiontype]&src_clid=[clickid]What each macro records
Mondiad replaces each macro with the real value when the ad is clicked, and UTMCAP stores it in the matching field — so reports can be grouped by campaign, placement or device.
| Field | What it records | Mondiad macro |
|---|---|---|
| sub1 | Campaign ID | [campaignid] |
| sub2 | Zone ID | [zoneid] |
| sub3 | Sub ID (placement) | [subid] |
| sub4 | Creative ID | [creativeid] |
| sub5 | Country | [country] |
| sub6 | OS | [os] |
| sub7 | Browser | [browser] |
| sub8 | Ad Format | [adformat] |
| sub9 | Subscription Age | [subscriptionage] |
| sub10 | Connection Type | [connectiontype] |
Worth knowing
Square brackets, lowercase, no underscores except [region_code]. [zoneid] is the publisher and [subid] the placement inside it. [bid] is the bid, not the price paid, so cost is entered on the campaign.
Macros from Mondiad’s own documentation.
How conversions get back to Mondiad
Postback URL comes from Conversion Tracking in your Mondiad account (postback.pbmnd.com/track with your Mondiad id), keyed on clickid.
In UTMCAP, {external_id} is Mondiad’s own click ID and {payout} is what the conversion paid — they are filled in when each conversion is sent.
Set it up in three steps
- 1. Add Mondiad as a traffic source in UTMCAP and choose its template — the macros above are filled in for you.
- 2. Create a campaign with that source, and copy its tracking URL.
- 3. Paste it into Mondiad as the ad’s click or destination URL.
Every field of the traffic source form is explained in the traffic sources guide.
Point a domain at us and run a click through it.
The free plan takes a hundred thousand clicks a month and no card. If it does not do what you need, you have lost twenty minutes.