Tracking tips
Better tracking, one email at a time.
Practical tips on click tracking, attribution and ad costs, from the people who build UTMCAP.
What you get
Fixes for tracking that lies
Missing clicks, conversions that never arrive, postbacks with the wrong names.
Where the money goes
Reading zones, placements and creatives so the losing ones get cut first.
What changed in UTMCAP
New features, the short version, with what they are for.
Tracking tips
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Practical tips on tracking, attribution and ad costs, from the people who build UTMCAP.
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